Business Series: Protecting Your “Intangible” Assets, Part 1: Trademarks, Copyrights & Patents

Tuesday, September 20, 2016
12:00 p.m. — 2:00 p.m.

Many successful businesses develop important assets that are “intangible”: trademarks identifying your products (or services) in the flow of commerce, copyrights over original expressions, or patents to protect scientific inventions. Learn how to protect such assets and ensure your company’s continued success.

Class covers:

  • Protecting an original invention through the patent process
  • What types of expressions are protected by copyright
  • How to develop and protect a valuable trademark

Presented by Stephen L. Kane with the support of Bixel Exchange:
Stephen L. Kane has legal and business experience ranging from corporate to small business to startup. As a business owner and entrepreneur, he has confronted many of the same challenges encountered by startups, and provides practical legal advice from the perspective of a lawyer who “gets” business. He is a former associate at the national firm O'Melveny & Myers LLP, and earned his undergraduate and law degrees from Stanford University.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Should I Be Exporting? Increase Your Revenue by Tapping Foreign Markets

Tuesday, October 18, 2016
12:00 p.m. — 2:00 p.m.
Exporting can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning exporters and the nuts and bolts of starting your own export business.

Class covers:

  • Is exporting for me?
  • The Trade Connect program for exporters
  • Key tips for reducing risk
  • Export Research Tools (with complimentary booklet)

Presented by Jim MacLellan & Maurice Kogon:
Jim MacLellan is Director of Trade Development at the Port of Los Angeles. He is responsible for trade promotion programs for the Port of Los Angeles and the Southern California Gateway, including Trade Connect, which assists local businesses seeking to enter global export markets. Prior to joining the Port of Los Angeles in 1992, Jim worked internationally for more than 20 years in the maritime and intermodal shipping business. Jim serves as Adjunct Professor at the Monterey Institute Graduate School of International Studies, where he teaches an annual course on international shipping; additionally, he has taught an intensive summer course on shipping and trade for MBA students at UCLA Anderson Graduate School of Business, as a key component of an international business studies program. A member of several local and international organizations, he currently serves as President of the Pacific Chapter of the United States – Mexico Chamber of Commerce, Chairman of the L.A. Regional Export Council (MEI) and Executive Committee Member of the Southern California Regional District Export Council.

Prior to his retirement, Maurice Kogon served as the director of the El Camino College Center for International Trade Development (CITD). He holds a BA and MA in Foreign Affairs from George Washington University and did Doctoral work in International Relations at American University. He has over 50 years of experience in the international business field as a U.S. Government official, business executive, educator and consultant. He has written, lectured and trained extensively on international trade and has developed numerous Web-based export tools used throughout the world, including his Exporting Basics guide and Export Readiness Assessment diagnostic. He has taught international business courses at Cal State University Northridge, George Washington University, and Virginia Tech. He has consulted for U.S. and international clients, including the Egyptian Government and the UN’s International Trade Centre in Geneva.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Keeping the Books: Business Accounting Basics

Tuesday, August 23, 2016
12:00 p.m. — 2:00 p.m.

Every business decision must be made with an eye toward the bottom line. Bring a laptop computer with Excel for this hands-on workshop, and learn to accurately assess your business’ financial outlook by understanding the basics of business accounting and finance.

Class covers:

  • Basic accounting terminology
  • Understanding key financial statements like income statement, balance sheet, and cash flow statement
  • Fundamentals of financial modeling

Presented by Mackenzie Chambers, CPA, Managing Director, Square Root Financial with the support of Bixel Exchange:
Mackenzie is a CPA-turned-entrepreneur. She is the founder and managing director of Square Root Financial (SRF) (http://squarerootfinancial.com/), a financial services firm that provides CFO, accounting and bookkeeping services to early-stage and other high-growth technology companies. Mackenzie is also on the Board of Directors of imagine1day (USA), the brainchild of Lululemon's founder, Chip Wilson, and his wife Shannon. imagine1day currently works in partnership with 487 schools in Ethiopia and is helping transform the lives of 265,000 people annually through education and training. Previously, Mackenzie was V.P. of Technology & Venture Banking at Grandpoint Bank where she sourced and structured venture financing deals between $500K - $3M and, before Grandpoint, was a co-founder of wmbly, inc., a social platform for live and on-demand video content. Prior to becoming an entrepreneur, Mackenzie audited public and emerging growth companies at Deloitte & Touche. Mackenzie has a B.A. from Claremont McKenna College and a Masters in Accounting and Business Taxation from USC's Marshall School of Business.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Going to Market: Sales and Marketing Techniques and Strategies

Tuesday, August 30, 2016
12:00 p.m. — 2:00 p.m.

Getting the most out of your sales and marketing dollar is an undervalued aspect of running a business. In this class, learn how to develop an effective marketing strategy to reach the most profitable volume of sales for your business.   

Class covers:

  • Identifying your target market
  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support

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Los Angeles, CA 90012
213-785-2529
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Monday - Friday:
8:30 am – 6:00 pm
Saturday:
9:00 am – 5:00 pm

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