Class recorded May 21, 2024

Many successful businesses develop important assets that are "intangible," including trademarks identifying your products (or services) in the flow of commerce, and patents to protect scientific inventions. Learn how to protect such assets and ensure your company's continued success.

Class covers:

• Protecting an original invention through the patent process
• What patent protection can provide your business, and what it can't
• How to develop and protect a valuable trademark

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Tuesday, March 1, 2022: 12:00 p.m. - 2:00 p.m.

--- CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

Formulating a plan is essential to your business success. In this hands-on workshop, an experienced entrepreneur and business executive will use the business model canvas to help you develop your business idea or work out ways to improve your existing business.

Class covers:

• Why you need a business model
• Identifying and describing your value proposition
• Eessential components of a successful business model: resources, partners, channels, cost structure, and more
• Pitching your business to potential investors and partners
• Taking advantage of opportunities and overcoming challenges as the economy emerges from COVID-19

Presented by: Mark Kapczynski (https://www.linkedin.com/in/markkap)

Mark Kapczynski is a successful serial entrepreneur, chief executive and advertising industry expert. He founded LocationX, a physical location ad network leveraging beacon technology. Mr. Kapczynski also serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet. He has 8 patents to his name and an additional 45 patents pending.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Tuesday, March 8, 2022:  12:00 p.m. - 2:00 p.m.

--- CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

Every business needs an initial investment to get off the ground, and established businesses often require investment in order to expand. Learn how to apply for and obtain small business loans, including COVID-19-related forgivable loans and grants, plus learn about vital alternative funding sources for startups.

Class covers:

• How to sell your business to investors
• Crafting a business pitch
• Best practices for loan applicants
• Forgivable loans and grants created in response to COVID-19
• Other funding options, like friends and family, and crowdfunding

Participants are encouraged to join by video as class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by: Presented by Kevin Lew, and Alfred Villalobos of Pacific Western Bank

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Class recorded May 7, 2024

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Defining and protecting your brand
• The different marketing channels available, and the strengths and weaknesses of each
• How to integrate branding and marketing across multiple channels and platforms
• Basing your marketing initiatives on research and data
• Approach to marketing on a budget

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

LA Law Library does not provide legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The information presented in this program is not legal advice and is provided solely as an educational service to our patrons. For legal advice, you should consult an attorney.