Business Series: Protecting Your Intellectual Property: Copyrights

Friday, October 23, 2020, 12:00 p.m. - 1:30 p.m.

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As a business owner, artist, or creator, you try to do things that set you apart from the competition. Usually, you do not want the competition to know your important business information, and you don’t want them to profit from your creative expressions and original works. In this class, learn how to protect the information and work that gives your business an edge.

Class covers:

  • Copyright: what is protected, and how to make sure no one profits from your original works and expressions
  • Free for the taking: what you can take from others, what others can take from you
  • Clearance required: what you do need permission to use
  • Pitching, idea theft, and implied-in-fact-contracts

Participants are encouraged to join by video as class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by John L. Geiger with the support of Bixel Exchange:

John L. Geiger is the General Manager of Standards & Practices for Los Angeles County's Internal Services Department, where he advises on complex information technology, telecommunications, and intellectual property procurements and projects. With over thirty years of legal experience, Mr. Geiger is a former Principal Deputy County Counsel, and is admitted to practice law before all Courts of the State of California, as well as the United States Court of Federal Claims and the United States Supreme Court. In 2001, he was Board certified as an appellate specialist by the California Board of Legal Specialization.

Prior to joining the public sector, Mr. Geiger was an entertainment attorney in Century City, representing entertainment celebrities, including feature film talent (producers, writers, and directors) and headline music artists. As a writer and screenwriter, Mr. Geiger is a member of the Authors Guild and the Writers Guild of America/West (Independent Film Caucus). He is co-author of the book Creativity & Copyright, to be published by the University of California Press in 2019.

Mr. Geiger is a graduate of the University of California, Berkeley (Bachelor of Arts - English), the University of California, Los Angeles (Master of Fine Arts - Film), and the University of Southern California (Juris Doctor).

Business Series: Protecting Your Intellectual Property: Trademarks & Patents

Class recorded October 27, 2020.

Many successful businesses develop important assets that are “intangible,” including trademarks identifying your products (or services) in the flow of commerce, and patents to protect scientific inventions. Learn how to protect such assets and ensure your company’s continued success.

Class covers:

  • Protecting an original invention through the patent process
  • What patent protection can provide your business, and what it can’t
  • How to develop and protect a valuable trademark

Presented by Carolin K. Shining with the support of Bixel Exchange.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Government Contracts: Steady Income for Your Business

Class recorded April 16, 2024

Learn about government contracts, which can be a great source of steady revenue for small businesses. Officials from local and state agencies will present information on how to locate public solicitations, certification requirements, the bidding process, and how contracts are awarded.

Class covers:

  • Finding and responding to public solicitations
  • Understanding government contracts
  • State and local contracts vs. federal contracts, and the different requirements for each
  • Business development and government contracting opportunities and resources in L.A. City and County

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Keeping the Books: Business Accounting Basics

Class recorded May 14, 2024

Every business decision must be made with an eye toward the bottom line. Learn to accurately assess your business’ financial outlook and plan for the future by understanding the basics of business accounting and finance.

Class covers:

  • How to apply the fundamentals of financial modeling to set realistic, achievable goals
  • How to apply basic accounting concepts to ensure an accurate financial snapshot of your business
  • How to use key financial statements like income, balance sheet, and cash flow
  • Apply what you learn to real-life “case studies” of businesses in different financial situations
  • Pros and cons of different accounting software available to small businesses

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Branding and Marketing 101

Class recorded November 17, 2020.

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

  • Defining and protecting your brand
  • The different marketing channels available, and the strengths and weaknesses of each
  • How to integrate branding and marketing across multiple channels and platforms
  • Basing your marketing initiatives on research and data
  • Approach to marketing on a budget

Presented by Erin Kapczynski:
Erin Kapczynski has built her career as a marketing executive in media, technology and advertising. Currently serving as consultant and advisor to leading Silicon Beach startups and mid-stage businesses in adtech, Erin is helping to grow the next wave of unicorns. She has helped the likes of Demand Media (now LeafGroup), MomentFeed, System1, Ranker and Greenfly tell their stories and get new customers.

Erin's passion for marketing centers on looking at how a business can transform and grow, leveraging data and user experience, while building customer trust. Erin helps clients plan and execute customer acquisition, content creation, and branding—often tying these pieces together to generate growth.

Coming into the role via acquisition, Erin was formerly VP of Marketing for the media and technology platform Purch, where she oversaw all global consumer and corporate marketing that grew audiences and accelerated ad sales and lead-gen deals for partners to well over $100M in annual revenue.

Prior to Purch, Erin served as VP of Marketing at Panache, an early mover and market-leading digital video adtech business that was acquired by WPP. She also held senior-level marketing positions at Herbalife's HQ and Move.

True to Erin's borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city's premier universities, including UCLA.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

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