Tuesday, May 7, 2024, 12:00 – 2:00 p.m.

CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Defining and protecting your brand
• The different marketing channels available, and the strengths and weaknesses of each
• How to integrate branding and marketing across multiple channels and platforms
• Basing your marketing initiatives on research and data
• Approach to marketing on a budget

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Erin Kapczynski (https://www.linkedin.com/in/erink):

Erin Kapczynski has built her career as a marketing executive for technology, media and advertising companies. 

Erin’s passion for marketing centers on looking at how a business can transform and grow, leveraging data and user experience, while building customer trust. Currently serving as consultant and advisor to leading startups and mid-stage businesses, Erin helps clients plan and execute customer acquisition, content creation, and branding – tying these pieces together to generate growth.

She has helped B2B (Business to Business) SaaS (Software as a Service) companies such MomentFeed and Greenfly; media companies such as Ranker and Demand Media (now LeafGroup); and AdTech giants such as System1 tell their stories and acquire new customers. Erin has also worked with DTC (Direct to Consumer) companies such as Wrench and OneRep, accelerating their marketing efforts.

Coming into the role via acquisition, Erin was formerly VP of Marketing for the media and technology platform Purch (Space.com and TomsGuide.com), where she oversaw all global consumer and corporate marketing that grew audiences and accelerated ad sales and lead-gen deals for partners to well over $100M in annual revenue. At Purch, Erin was also part of the executive team, seeing through multiple acquisitions, app launches, and a $135M equity round of financing. 

Prior to Purch, Erin served as VP of Marketing at Panache, an early mover and market-leading digital video ad tech business (B2B SaaS) that was acquired by WPP.  She also held senior-level marketing positions at Herbalife's HQ and Move.

Erin currently serves as an advisor at the Los Angeles Chamber of Commerce's tech incubator Bixel Exchange, part of SBA’s SBDC (Small Business Development Centers) program, where she helps local startups establish product-market-fit and position them for capital infusion.

LA Law Library does not provide legal advice:

LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service.  The information presented in this program is not legal advice and is provided solely as an educational service to our patrons.  For legal advice, you should consult an attorney.

Tuesday, May 14, 2024, 12:00 – 2:00 p.m.

CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME

Every business decision must be made with an eye toward the bottom line. Learn to accurately assess your business’ financial outlook and plan for the future by understanding the basics of business accounting and finance.

Class covers:

• How to apply the fundamentals of financial modeling to set realistic, achievable goals
• How to apply basic accounting concepts to ensure an accurate financial snapshot of your business
• How to use key financial statements like income, balance sheet, and cash flow
• Apply what you learn to real-life “case studies” of businesses in different financial situations
• Pros and cons of different accounting software available to small businesses

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Gary Krausz (https://www.gursey.com/persons/gary-l-krausz/):

Gary Krausz provides audit, accounting and consulting services to middle-market businesses and not-for-profit organizations in Southern California. He is a member of the California Society of Certified Public Accountants and the American Institute of Certified Public Accountants (AICPA.) He also holds the Certified in Financial Forensics (CFF) credential offered by the AICPA. Gary serves on the Accounting Principles and Auditing Standards Technical Committee which is the highest technical committee of the California Society of CPAs on accounting and auditing issues; Gary also helps plan the annual Accounting and Auditing Conference of the CalCPA Education Foundation. Gary regularly teaches undergraduate level accounting courses at UCLA Extension.

Gary holds a Bachelor of Arts degree in Economics from the University of California, San Diego and a Master of Accounting degree from the University of Southern California. Outside of work, Gary serves on the Board of Directors and is the Treasurer for The Executives, a support group for the Los Angeles Jewish Home, volunteers for his children's school PTA, and various other community outreach and educational committees of the California Society of CPAs.

LA Law Library does not provide legal advice:

LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service.  The information presented in this program is not legal advice and is provided solely as an educational service to our patrons.  For legal advice, you should consult an attorney.

Tuesday, May 21, 2024, 12:00 – 2:00 p.m.

CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME

Many successful businesses develop important assets that are “intangible,” including trademarks identifying your products (or services) in the flow of commerce, and patents to protect scientific inventions. Learn how to protect such assets and ensure your company’s continued success. 

Class covers:

• Protecting an original invention through the patent process
• What patent protection can provide your business, and what it can’t
• How to develop and protect a valuable trademark

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Brenda Chavez (https://attorneybrendachavez.com).

LA Law Library does not provide legal advice:

LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service.  The information presented in this program is not legal advice and is provided solely as an educational service to our patrons.  For legal advice, you should consult an attorney.

Tuesday, May 28, 2024, 12:00 – 2:00 p.m.

CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME

In the day-to-day of managing a business, it can be easy to lose sight of the big financial picture. In this class, learn to set realistic goals, budget effectively, save and invest properly, and manage financial risks and returns for you and your business.

Class covers:

• Setting realistic financial and personal goals
• Developing a plan to reach your goals
• Learning to adjust your spending and maximize your income
• Planning for risk with insurance
• Minimizing tax liability

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Arna M. Fulcher (https://www.linkedin.com/in/arna-fulcher-ab18549/):

Arna M. Fulcher is the CEO and President of Alford Consulting Group, and the owner of several successful small businesses. She has taught financial basics to new and aspiring business owners since 1992, and has served as Chair of the Empowerment Congress, Economic Development Committee for Los Angeles County, 2nd Supervisorial District, and the Metro Crenshaw/LAX Community Leadership Council. She was a Los Angeles Business Journal CFO of the Year Nominee in 2007. Arna is an accountant and registered tax preparer by trade, and earned her Bachelors Degree in Corporate Finance/Accounting from USC Marshall School of Business.

LA Law Library does not provide legal advice:

LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service.  The information presented in this program is not legal advice and is provided solely as an educational service to our patrons.  For legal advice, you should consult an attorney.