Tuesday, May 6, 2025: 12:00 p.m. – 1:15 p.m.

--- CLASS WILL BE HELD IN PERSON AND VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Defining and protecting your brand
• The different marketing channels available, and the strengths and weaknesses of each
• How to integrate branding and marketing across multiple channels and platforms
• Basing your marketing initiatives on research and data
• Approach to marketing on a budget

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Erin Kapczynski (https://www.linkedin.com/in/erink):

Erin Kapczynski has built her career as a marketing executive for technology, media and advertising companies. Erin has helped B2B (Business to Business) SaaS (Software as a Service) companies such MomentFeed and Greenfly; media companies such as Ranker and Demand Media (now LeafGroup); and AdTech giants such as System1 tell their stories and acquire new customers. Erin has also worked with DTC (Direct to Consumer) companies such as Wrench and OneRep, and has served in senior marketing positions with Purch, Herbalife's HQ, and Move. Erin currently serves as consultant and advisor to leading startups and mid-stage businesses, helping clients plan and execute customer acquisition, content creation, and branding – tying these pieces together to generate growth.

LA Law Library does not provide legal advice: LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The information presented in this program is not legal advice and is provided solely as an educational service to our patrons. For legal advice, you should consult an attorney.

Tuesday, May 6, 2025: 12:00 p.m. – 1:15 p.m.

--- CLASS WILL BE HELD IN PERSON AND VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Defining and protecting your brand
• The different marketing channels available, and the strengths and weaknesses of each
• How to integrate branding and marketing across multiple channels and platforms
• Basing your marketing initiatives on research and data
• Approach to marketing on a budget

Participants are encouraged to join the Zoom session using video as this class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by Erin Kapczynski (https://www.linkedin.com/in/erink):

Erin Kapczynski has built her career as a marketing executive for technology, media and advertising companies. Erin has helped B2B (Business to Business) SaaS (Software as a Service) companies such MomentFeed and Greenfly; media companies such as Ranker and Demand Media (now LeafGroup); and AdTech giants such as System1 tell their stories and acquire new customers. Erin has also worked with DTC (Direct to Consumer) companies such as Wrench and OneRep, and has served in senior marketing positions with Purch, Herbalife's HQ, and Move. Erin currently serves as consultant and advisor to leading startups and mid-stage businesses, helping clients plan and execute customer acquisition, content creation, and branding – tying these pieces together to generate growth.

LA Law Library does not provide legal advice: LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The information presented in this program is not legal advice and is provided solely as an educational service to our patrons. For legal advice, you should consult an attorney.

Class recorded October 23, 2023

People impacted by disaster often face waves of legal issues. This session will provide an overview of emergency response and the role of legal assistance, with an emphasis on pro bono legal assistance, and practical tips for preparedness and recovery. 

 Presented by:

Andrew Tapia, Staff Attorney, Neighborhood Legal Services (NLSLA) (https://nlsla.org/)

Jacob Zarefksy, Staff Attorney, Neighborhood Legal Services (NLSLA) (https://nlsla.org/)

 MCLE Disclaimer:

MCLE credit is only granted to attorneys licensed to practice law by the State Bar of California. Attorneys from other jurisdictions should contact their state bar to learn about credit reciprocity.

 Earn 1.0 hour general MCLE credit

Although you can listen to the class from various kinds of devices, you will need video to view the speaker(s) and any presentation materials and the ability to type on your device and use Zoom to ask questions or use the chat features. 

LA Law Library does not provide legal advice:

LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The information presented in this program is not legal advice and is provided solely as an educational service to our patrons. For legal advice, you should consult an attorney.

Tuesday, May 13, 2025: 12:00 p.m. – 2:00 p.m.

--- CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

The rising costs of labor, materials and goods have led to lower profits and increased debt for many small business owners, leading many to consider whether bankruptcy may provide a solution. This program will provide a general overview of the bankruptcy process and general factors that small business owners may consider when deciding whether to file bankruptcy or pursue other avenues of managing business debt. The program will also cover strategies for small business owners to protect their personal income and assets from creditors of their business. Finally, the program will discuss what a small business may be able to do to protect its financial interests when a customer, vendor, partner or other business counterparty files bankruptcy or is not paying its debts.

Presented by Joseph R. Dunn, Partner and Chair of Restructuring & Bankruptcy, Covington & Burling LLP (https://www.cov.com/en/professionals/d/joseph-dunn):

Joseph R. Dunn is a seasoned bankruptcy attorney and creditor-rights litigator. Joe’s broad-ranging restructuring and litigation practice draws on significant experience with complex bankruptcy cases, creditor rights litigation, bankruptcy litigation, and other work in insolvency scenarios. Joe has advised numerous public and private company Boards, committees and executive management teams regarding insolvency issues, guiding those clients through workouts, debt restructurings and insolvency proceedings. Joe has additionally served in various leadership roles in local and statewide insolvency organizations, including on the Advisory Board for ABI’s Battleground West conference, the Board of California Bankruptcy Forum, and on the Selection Committee for the Ninth Circuit’s Lawyer Representative Program.

LA Law Library does not provide legal advice: LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service.  The information presented in this program is not legal advice and is provided solely as an educational service to our patrons.  For legal advice, you should consult an attorney.