Business Series: Branding and Marketing 101

Class recorded November 17, 2020.

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

  • Defining and protecting your brand
  • The different marketing channels available, and the strengths and weaknesses of each
  • How to integrate branding and marketing across multiple channels and platforms
  • Basing your marketing initiatives on research and data
  • Approach to marketing on a budget

Presented by Erin Kapczynski:
Erin Kapczynski has built her career as a marketing executive in media, technology and advertising. Currently serving as consultant and advisor to leading Silicon Beach startups and mid-stage businesses in adtech, Erin is helping to grow the next wave of unicorns. She has helped the likes of Demand Media (now LeafGroup), MomentFeed, System1, Ranker and Greenfly tell their stories and get new customers.

Erin's passion for marketing centers on looking at how a business can transform and grow, leveraging data and user experience, while building customer trust. Erin helps clients plan and execute customer acquisition, content creation, and branding—often tying these pieces together to generate growth.

Coming into the role via acquisition, Erin was formerly VP of Marketing for the media and technology platform Purch, where she oversaw all global consumer and corporate marketing that grew audiences and accelerated ad sales and lead-gen deals for partners to well over $100M in annual revenue.

Prior to Purch, Erin served as VP of Marketing at Panache, an early mover and market-leading digital video adtech business that was acquired by WPP. She also held senior-level marketing positions at Herbalife's HQ and Move.

True to Erin's borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city's premier universities, including UCLA.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: International Trade: Increase Your Revenue by Tapping Foreign Markets

Class recorded November 24, 2020

International markets can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning importers and exporters and the nuts and bolts of starting your own import or export business.

Class covers:

  • Is international trade right for me?
  • Export opportunities vs. import opportunities
  • The Trade Connect program for exporters
  • Key tips for reducing risk
  • Export Research Tools

Presented by: Elizabeth Glynn with the support of Port of Los Angeles Trade Connect:

Elizabeth Glynn facilitates ExporTech™ programs throughout Southern California for CMTC, an affiliate of the NIST Manufacturing Extension Partnership, which supports small- and medium-sized manufacturers to enhance their operational and business capabilities. ExporTech™ is a corporate management system that provides manufacturing executives and business owners with strategic focus and a structured process through which they create and implement actionable export plans that result in increased sales growth in global markets. To date, 50+ Executive Teams have completed ExporTech™ programs. Most are implementing their export plans and expanding sales in global markets. Six manufacturers have received export awards recognizing their export expansion efforts.

A global operations and business development professional, Glynn has worked with companies in export operations, compliance, trade finance, and global logistics with the objective of accelerating companies' investment in exporting and maximizing their competitive advantage in global markets.

Initially having worked in global logistics and sales, Glynn transitioned from global transportation to managing the export operations for a company. Glynn streamlined the global logistics infrastructure; managed export, import, and foreign-based transactions; facilitated multi-country shipments, free trade zone projects; and negotiated letters of credit. She achieved seamless in-transit logistics movement of third country shipments; and, secured resolution of a six-figure transshipment cargo insurance claim. Glynn has interfaced with a diverse range of companies that includes working with program units at Raytheon Space & Communications to provide export training and facilitate global delivery of communication systems to establishing export operations for a medical device manufacturer.

Since 1998 Glynn has taught courses in global business management, leadership, and ethics at the University of La Verne (M.B.A. program), and a number of global trade courses at UCLA Extension including global logistics and fundamentals of international trade. She has developed and presented customized programs at UCLA Extension and UC Riverside. Glynn holds a Master of International Management (M.I.M.) degree from the Thunderbird School of Global Management and a Bachelor of Arts (B.A.) degree in Linguistics from UC Irvine.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

MCLE: Poetic Justice - Literature and the Law

Wednesday, September 30, 2015
12:15 p.m. — 1:15 p.m.

Is there a difference between law and justice? What is the truth or value of a confession? Can art make us better people, citizens, and practitioners of the law? In this presentation, we will discuss how literary texts address and can help answer these questions. Be introduced to works that either overtly treat the subject of the legal system or address the ethical and moral assumptions that underpin it, and examine the relevance of such works to judges, lawyers and to all of us whose lives are bound up within the juridical system.

Class covers:

  • Modern depictions of legal practice in art and literary works
  • The value of art and literature to practitioners of the law
  • Philosophical questions raised about law and justice in works of art
  • How works of literature address the ethical and moral assumptions underpinning the practice of law

Earn 1 hour general MCLE credit

Presented by Ona Rusell:
Ona Russell, a credentialed mediator, holds an M.A. in English from Clark University and a Ph.D. in literature from the University of California, San Diego. Teaching for years in various colleges and universities, she developed courses that combined her interdisciplinary interests, including Poetry and the Workplace, Truth of Historical Fiction, and Literature and the Law, a topic on which she also writes and speaks extensively. A regular contributor to Orange County Lawyer Magazine, she also has been published in newspapers, scholarly journals, and anthologies. She is the author of an award-winning series of historical mysteries featuring Ohio court officer and civic trailblazer, Sarah Kaufman, including O’Brien’s Desk, The Natural Selection, and the newly released Rule of Capture.

Registration fees: $35
Non-refundable, payment reserves spot.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

LIVE ZOOM: Planning for Success: Business Model Workshop

Tuesday, August 23, 2022, 12:00 – 2:00 p.m.

--- CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

Formulating a plan is essential to your business success. In this hands-on workshop, an experienced entrepreneur and business executive will use the business model canvas to help you develop your business idea or work out ways to improve your existing business.

Class covers:

  • Why you need a business model
  • Identifying and describing your value proposition
  • Eessential components of a successful business model: resources, partners, channels, cost structure, and more
  • Pitching your business to potential investors and partners
  • Taking advantage of opportunities and overcoming challenges as the economy emerges from COVID-19

Presented by: Mark Kapczynski (https://www.linkedin.com/in/markkap)

Mark Kapczynski is a successful serial entrepreneur, chief executive and advertising industry expert. He founded LocationX, a physical location ad network leveraging beacon technology. Mr. Kapczynski also serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet. He has 8 patents to his name and an additional 45 patents pending.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
 

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

LIVE ZOOM: From Seed Money to Serious Investment: Raising Money for Your Business

Tuesday, August 30, 2022, 12:00 – 2:00 p.m.

--- CLASS WILL BE HELD VIA ZOOM. ZOOM INFORMATION WILL BE EMAILED TO REGISTRANTS PRIOR TO CLASS START TIME ---

Every business needs an initial investment to get off the ground, and established businesses often require investment in order to expand. Learn how to apply for and obtain small business loans, including COVID-19-related forgivable loans and grants, plus learn about vital alternative funding sources for startups.

Class covers:

  • How to sell your business to investors
  • Crafting a business pitch
  • Best practices for loan applicants
  • Forgivable loans and grants created in response to COVID-19
  • Other funding options, like friends and family, and crowdfunding

Participants are encouraged to join by video as class may involve sharing of visual information and writings, participation via the chat function, and the opportunity to interact with others. Virtual networking reception to follow class.

Presented by: Presented by Kevin Lew, and Alfred Villalobos of Pacific Western Bank

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

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