Business Series: Branding and Marketing 101

Tuesday, April 28, 2020:  12:00 p.m. — 2:00 p.m. - CANCELLED - Click here to view online class

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

  • Defining and protecting your brand
  • The different marketing channels available, and the strengths and weaknesses of each
  • How to integrate branding and marketing across multiple channels and platforms
  • Basing your marketing initiatives on research and data
  • Approach to marketing on a budget

Presented by Erin Kapczynski:
Erin Kapczynski has built her career as a marketing executive in media, technology and advertising. Currently serving as consultant and advisor to leading Silicon Beach startups and mid-stage businesses in adtech, Erin is helping to grow the next wave of unicorns. She has helped the likes of Demand Media (now LeafGroup), MomentFeed, System1, Ranker and Greenfly tell their stories and get new customers.

Erin's passion for marketing centers on looking at how a business can transform and grow, leveraging data and user experience, while building customer trust. Erin helps clients plan and execute customer acquisition, content creation, and branding—often tying these pieces together to generate growth.

Coming into the role via acquisition, Erin was formerly VP of Marketing for the media and technology platform Purch, where she oversaw all global consumer and corporate marketing that grew audiences and accelerated ad sales and lead-gen deals for partners to well over $100M in annual revenue.

Prior to Purch, Erin served as VP of Marketing at Panache, an early mover and market-leading digital video adtech business that was acquired by WPP. She also held senior-level marketing positions at Herbalife's HQ and Move.

True to Erin's borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city's premier universities, including UCLA.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Keeping the Books: Business Accounting Basics

Tuesday, May 5, 2020:  12:00 p.m. — 2:00 p.m. - CANCELLED - Video for this class will be coming soon.

Every business decision must be made with an eye toward the bottom line. Learn to accurately assess your business’ financial outlook and plan for the future by understanding the basics of business accounting and finance.

Class covers:

  • How to apply the fundamentals of financial modeling to set realistic, achievable goals
  • How to apply basic accounting concepts to ensure an accurate financial snapshot of your business
  • How to use key financial statements like income, balance sheet, and cash flow
  • Apply what you learn to real-life “case studies” of businesses in different financial situations
  • Pros and cons of different accounting software available to small businesses

Presented by Gary Krausz:
Gary Krausz provides audit, accounting and consulting services to middle-market businesses and not-for-profit organizations in Southern California. He is a member of the California Society of Certified Public Accountants and the American Institute of Certified Public Accountants (AICPA.) He also holds the Certified in Financial Forensics (CFF) credential offered by the AICPA. Gary serves on the Accounting Principles and Auditing Standards Technical Committee which is the highest technical committee of the California Society of CPAs on accounting and auditing issues; Gary also helps plan the annual Accounting and Auditing Conference of the CalCPA Education Foundation. Gary regularly teaches undergraduate level accounting courses at UCLA Extension.

Gary holds a Bachelor of Arts degree in Economics from the University of California, San Diego and a Master of Accounting degree from the University of Southern California. Outside of work, Gary serves on the Board of Directors and is the Treasurer for The Executives, a support group for the Los Angeles Jewish Home, volunteers for his children's school PTA, and various other community outreach and educational committees of the California Society of CPAs.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Sales Techniques and Strategies

Tuesday, May 12, 2020:  12:00 p.m. — 2:00 p.m. - CANCELLED

Getting the most out of your sales efforts is an undervalued aspect of running a business. In this class, learn how to develop an effective strategy for reaching your sales goals.

Class covers:

  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support

Presented by: Doug Korte
Doug Korte is an accomplished global technology executive and respected transformational leader, with experience in turning around and growing high-tech companies from start-up to Fortune 50. Senior executives routinely consult with him when they look to transform & grow their organizations and drive for operational excellence. In the past Douglas has served as Vice President & Global General Manager, Communications, Media & Entertainment with Hewlett-Packard and an executive at IBM. He is an active member associated with key industry organizations, which include: the National Association of Corporate Directors (NACD), the Academy of Television Arts & Sciences, the USC Institute of Communication Technology Management and the Society of Motion Picture and Television Engineers. Today, Doug serves as CEO for Cuneiform Technologies Inc. and is an investor and private equity consultant, providing timely business development, operations and financial strategy advice to corporations, private equity & venture capital firms, investment banking/management firms, hedge funds, professional services firms and large institutional investors regarding high technology and digital media companies.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Government Contracts: Steady Income for Your Business

Tuesday, May 19, 2020:  12:00 p.m. — 2:00 p.m. - CANCELLED

Learn about government contracts, which can be a great source of steady revenue for small businesses. Officials from local and state agencies will present information on how to locate public solicitations, certification requirements, the bidding process, and how contracts are awarded.

Class covers:

  • Finding and responding to public solicitations
  • Understanding government contracts
  • State and local contracts vs. federal contracts, and the different requirements for each
  • Business development and government contracting opportunities and resources in L.A. City and County

Presented by: Officials from the L.A. City Department of General Services, L.A. County Department of Consumer and Business Affairs and the California Department of General Services

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.
Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Business Series: Should I Be Exporting? Increase Your Revenue by Tapping Foreign Markets

Tuesday, May 26, 2020:  12:00 p.m. — 2:00 p.m. - CANCELLED

Exporting can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning exporters and the nuts and bolts of starting your own export business.

Class covers:

  • Is exporting for me?
  • The Trade Connect program for exporters
  • Key tips for reducing risk
  • Export Research Tools (with complimentary booklet)

Presented by: Elizabeth Glynn with the support of Port of Los Angeles Trade Connect:

Elizabeth Glynn facilitates ExporTech™ programs throughout Southern California for CMTC, an affiliate of the NIST Manufacturing Extension Partnership, which supports small- and medium-sized manufacturers to enhance their operational and business capabilities. ExporTech™ is a corporate management system that provides manufacturing executives and business owners with strategic focus and a structured process through which they create and implement actionable export plans that result in increased sales growth in global markets. To date, 50+ Executive Teams have completed ExporTech™ programs. Most are implementing their export plans and expanding sales in global markets. Six manufacturers have received export awards recognizing their export expansion efforts.

A global operations and business development professional, Glynn has worked with companies in export operations, compliance, trade finance, and global logistics with the objective of accelerating companies' investment in exporting and maximizing their competitive advantage in global markets.

Initially having worked in global logistics and sales, Glynn transitioned from global transportation to managing the export operations for a company. Glynn streamlined the global logistics infrastructure; managed export, import, and foreign-based transactions; facilitated multi-country shipments, free trade zone projects; and negotiated letters of credit. She achieved seamless in-transit logistics movement of third country shipments; and, secured resolution of a six-figure transshipment cargo insurance claim. Glynn has interfaced with a diverse range of companies that includes working with program units at Raytheon Space & Communications to provide export training and facilitate global delivery of communication systems to establishing export operations for a medical device manufacturer.

Since 1998 Glynn has taught courses in global business management, leadership, and ethics at the University of La Verne (M.B.A. program), and a number of global trade courses at UCLA Extension including global logistics and fundamentals of international trade. She has developed and presented customized programs at UCLA Extension and UC Riverside. Glynn holds a Master of International Management (M.I.M.) degree from the Thunderbird School of Global Management and a Bachelor of Arts (B.A.) degree in Linguistics from UC Irvine.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:
If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Hours / Location

LA Law Library
301 W. First Street
Los Angeles, CA 90012
213-785-2529
Click Here for Directions

Hours:

Monday - Friday:
8:30 am – 6:00 pm
Saturday:
9:00 am – 5:00 pm

Branches / Partner Locations

Join Our Mailing List

To get more information about upcoming classes and events, please click here to join our mailing list.

Follow Us...Like Us...

Follow the LA Law Library on Instagram to see our latest posts.

Federal Depository

Federal Depository Logo

The LA Law Library is a selective government depository for both the U.S. Government Publishing Office (GPO) and State of California materials.

Accommodation Requests

CLICK HERE to fill out the Request for Reasonable Accommodation form.

Board of Trustees Meeting Agenda & Accompanying Documents

Click the button below to view the upcoming agenda and board packet.

BoardAgenda BTN1

© LA Law Library 2024