Class recorded November 18, 2020

How do you find clients in these unprecedented times? Join consultant, coach, author and former litigator Gideon Grunfeld for this discussion, which will cover proven strategies for successful business development during an economic crisis. In the second half of the presentation, learn the next step: how to negotiate, set and bill your fees ethically.

Class covers:

• 5 ways to broaden your reach to potential clients
• 3 elements that make your message compelling right now
• 1 critical marketing pitfall to avoid in these turbulent times
• How to negotiate, set and bill your fees ethically
• How to avoid the single most common problem that causes lawyers to be disciplined in connection with their fees and invoices

Earn 1 hour California Participatory Legal Ethics MCLE credit: After registration, a staff member will email you the course materials, an evaluation form, and your Certificate of Attendance (usually the next business day). Register first, then watch the recording to the end and answer the questions provided in the popup to verify your attendance.

Registration Fee: $25, Non-refundable.

Presented by: Gideon Grunfeld

Gideon Grunfeld is a cum laude graduate of UC Hastings School of Law. After completing a federal clerkship here in the Central District, he worked as a big firm business litigator for almost ten years, first at Skadden, Arps, Slate, Meagher & Flom, and then at Covington & Burling. In 2004, Gideon founded Rainmaking For Lawyers, which helps lawyers and law firms work more productively and profitably. He is one of the co-authors of the treatise, “A California Guide to Opening and Managing a Law Office,” which was published by the State Bar of California.